With our long experience of marketing funds and raising capital for our clients, we understand fully the whole process of to whom, where and when to market a fund product. We have extensive experience of the regulatory regimes in the United Kingdom, Europe and Scandinavia and understand how different types of investors respond to different marketing approaches.
Our insight into the investment process helps you judge the timing and form of fund launches and roadshows.
We give you clear advice on your new product launch - how to choose the right structure, the best professional partners and create a workable and successful marketing strategy. And for those who have been doing it for a long time, we can advise on your strategy re-think, assist on the creation of new materials and an enhanced message.
We use digital media channels – along with traditional relationship building - in both projecting a message and in analysing the feedback, and will advise on an appropriate strategy for your product.